HOSPITALITY GETS A HIGH-TECH MAKEOVER

EMBRACING ROOM AUTOMATION

Author

Differnt Systems
March 19, 2024

In an era where technology seamlessly integrates into every aspect of our lives, the hospitality industry is no exception. Room automation is not just a buzzword—it's the next big thing that's reshaping guest experiences and hotel operations worldwide. Here's why everyone in the industry is talking about it.

“We’ve seen savings in the millions of dollars over just a few years using strategies to lower demand during peak hours. Building management systems can control energy from a central location, while the technology itself can provide guest-room level controls and automation to further help hotels reduce energy consumption. High-end hotel guest rooms now commonly offer temperature, air-quality, lighting, and shade control, for example”​ (Electrical Contractor Magazine)​.

Michael White, National Business Development Manager at Siemens’ Building Technologies Division

Enhancing Guest Experiences

Room automation technologies are transforming how guests interact with hotel services. From self-check-in kiosks to mobile apps that control room settings, automation provides an unprecedented level of convenience and personalization. According to a survey by Mara Solutions, 51% of travelers consider virtual reality tours and automated room features as critical factors in their booking decisions​ (MARA AI Review Management)​.

"Automating guest interactions through mobile check-ins and smart room controls has significantly enhanced the guest experience. Our guests appreciate the convenience and personalization that comes with being able to control their room environment using their smartphones. These technologies allow us to reallocate staffing resources to more personalized services, ultimately creating a more seamless and enjoyable stay for our guests."​ (Cloudbeds)​​ (SoftBank Robotics)​.

Jacqueline Maloney, Director of Product at Cloudbeds

Operational Efficiency and Cost Savings

Hotels are not just enhancing guest experiences but also streamlining operations. Automated systems, such as property management systems (PMS) and energy management tools, optimize resource allocation, reduce manual errors, and significantly cut costs. For example, IoT-enabled devices adjust energy settings in real-time, which has led to a 20% reduction in energy costs for many hotels​ (Hospitality Net)​.

Data-Driven Decision Making

The integration of automation technologies allows hotels to gather and analyze vast amounts of data, providing insights into guest preferences and operational performance. This data is invaluable for making informed decisions and tailoring marketing strategies. Hotels using these insights can see a 15% increase in repeat bookings, as they can offer more personalized services that enhance guest loyalty​ (Open Hotel)​​ (MARA AI Review Management)​.

Safety, Security, and Sustainability

Automation significantly improves safety and security in hotels. Advanced systems such as automated access controls and surveillance cameras ensure a secure environment for guests. Additionally, automation supports sustainability efforts by optimizing energy consumption, thus reducing the carbon footprint. According to a report by Hospitality Net, 80% of hotels that have implemented automated energy management systems have seen significant cost savings and environmental benefits​ (Hospitality Net)​.

"Our commitment to sustainability is stronger than ever. By integrating advanced automation systems and energy-efficient technologies, we not only enhance guest comfort but also significantly reduce our carbon footprint. This approach helps us achieve our environmental goals while offering a competitive edge in the hospitality market."​ (Hotel Management)​.

David A. Black, Managing Director at JLL

Competitive Advantage

In a competitive market, hotels that embrace automation stand out. They attract tech-savvy guests who value innovation and seamless experiences. As a result, these hotels are often perceived as more modern and guest-friendly. A study by Hub OS highlights that hotels with advanced automation features report a 40% increase in positive guest reviews​ (Hub OS)​.

The Future is Automated

Room automation is revolutionizing the hospitality industry, driving enhanced guest experiences, operational efficiencies, and sustainability efforts. As the technology continues to evolve, its adoption is set to become a standard in the industry, ensuring that hotels not only meet but exceed guest expectations.

The message is clear: Automation is here to stay, and it's transforming hospitality one room at a time.

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